WebRTC is changing businesses on a global scale. It’s sufficient to say - WebRTC climbs to the level of widespread adoption by Silicon Valley giants. As we roll into the way WebRTC affects enterprises, we find it derives value across businesses and assures ROI.

If you are on this bandwagon, read and discover what this technology brings to enterprise level businesses and know where it fits in businesses. However, with critical mass acceptance, WebRTC adoption is still hampered at places. Before moving to what WebRTC gives to you, let’s focus on the common barriers to its adoption in enterprises.

1. Quality of service

There is a QoS (Quality of Service) challenge for the enterprises. It is due to the shift in premise communication services to the cloud. When providing the service, the quality of the connection is not controlled by the vendor because it is moved from managed network to open the internet.To resolve the issue, you can go for third-party service vendors.

2. Security

WebRTC claims to offer a secure mechanism. During signaling process, it entices developers to use HTTPS secure transport and supports only encrypted media. Security lacks when an enterprise opens its communication channel via the web, resulting in an increase in the potential of TDoS (Telephone Denial of Services) attacks.

To mitigate this, you can go for third-party service vendor. Alternatively, you can introduce authentication in your WebRTC & VoIP infrastructure, to identify incoming sessions.

3. Browser support

As Chrome, Firefox, and Opera Web browsers already support WebRTC, Microsoft also announced and showed its adoption in 2016. But Apple is yet to adopt it and has not given any timeline for the same. This, in turn, leaves a large number of users away from its support.4. Legacy supportLegacy support is challenging for WebRTC due to three aspects:

a. Codecs

Transcoding is made necessary due to the difference in the codecs used by WebRTC and the codecs used in today’s VoIP deployments. So that WebRTC client can properly engage in a session with an enterprise legacy system.

b. Media Transport

Media transport mechanisms for both WebRTC and legacy enterprise systems are same. But still, it is challenging for WebRTC to connect with legacy systems due to few decisions made during WebRTC implementation.To provide privacy and security, SRTP is mandatory in many enterprises.To choose latest specifications for media transport, which often don’t support many enterprise VoIP products.

c. Signaling

Signaling for WebRTC is not specified. While the signaling used must be HTTP or WebSocket based when operating on the browser. SIP for signaling is used by enterprise VoIP, whereas the transport is UDP or TCP.

To bridge the signaling gap, a soft switch supporting SIP over WebSocket can be used; a gateway can be installed, or a third-party SaaS vendor can be preferred.

Know How WebRTC is Restructuring the Way Enterprises Communicate

- Communicate Eliminating All the Barriers

The technology enables you to communicate at all fronts without installing any external plugin. WebRTC demolishes all the communication barriers to bring you and your clients closer. Apart from interaction with customers, interaction standards facilitate you to link between your own employees.

- Provide Better & Faster Customer Service

It provides you with the opportunity to talk one-on-one with sales and support executives and pacify all their queries.

- Provide Secure & Reliable Line of Communication

To protect your devices from malware, viruses, and bugs, the technology possesses built-in security features which makes your device safe and provide a reliable standard to use. You don’t require to download any external plugin or software as it is a browser based platform. Despite it provides immunity from the issues.

- Limits Existing Communication Systems Cost

It favors you and your customers both as it won’t put in any setup cost and expenses. Apart from this, the maintenance costs are also reliable and standard. As the technology is free to use and develop, you’d also save on its licensing fees.Now after you have discovered about how the technology is remodeling the way enterprises communicate. Here are few truth and fallacies behind what WebRTC apps will & won’t do for enterprises.

What WebRTC Applications Will do for Enterprises

- Fruitful to consumer-facing (B2C) enterprises

With capabilities like click-to-call for your customers, its protocol enables you to enhance websites. You don’t even have to invest in many trunks or 800-number services to allow calls coming from the internet.

What WebRTC Applications Won't do for Enterprises

- Present more security obstacles around video calling

The technology provides encryption capabilities while starting the WebRTC session, but you need to make sure whether both audio and video support the encryption.

Conclusion

Enterprise is where the advantages and ease of integration of WebRTC shine. It is the next best thing happening to enterprises. No wonder that the adoption of WebRTC by enterprise vendors is on the horizon. Giants like, Oracle, IBM, Cisco, Atlassian, Slack and many others are in the league.

Until today, communication used to be in separate logical and even physical networks. WebRTC has changed all that, be it cellular, wireline or VoIP service, it makes VoIP more accessible as a technology, and let developers think on standard web protocols, learn how to use, and deploy it.

Published On: March 24, 2017